Public Relations

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PROGRAM DETAILS     PROGRAM REQUIREMENTS     HOW TO APPLY     APPLY

 

Working for all types and sizes of organizations, public relations practitioners focus on the communication between organizations or clients and the public.

Industry experts provide students with theoretical and hands-on learning covering topics such as media relations, research and evaluation, design, and event management. 

Designed for

Graduates with a strong writing background and is a creative, critical thinker who enjoys the art of communication and the idea of changing the way people think.

What you will learn

The ten required courses are taught and developed by industry professionals to connect theory to practice.  You will develop a professional network, unique skills, and a portfolio of projects used throughout your career. 

What you will learn

  • Develop specialized writing techniques, including speech writing, press releases, letters to the editor, opinion columns and internal & external communications

  • Conduct basic market research

  • Identify a process for developing a communication plan using the RACE formula process establishing media contacts

  • Identify different audiences/publics/stakeholders for organizational communications

  • Determine the information needs of various organizational audiences/publics, both internal and external

  • Confidently research, analyze and plan for communication programs

  • Learn identifying and evaluating techniques for different communication vehicles or tactics to achieve stated goals

  • Become knowledgable of basic communication design

  • Develop the fundamentals of PR management and leadership

  • Familiarize with ethical practice

Hands-on experience

Through the practicum, you will gain valuable hands-on experience, a strong network of industry contacts, and an edge in the job search process. It is the culmination of your work in the classroom and the bridge to a great career in your target industry

Program Details

 Duration: One-year, full-time | May to April

  Location: In-class, Downtown campus

 Tuition: $7800 + Western ancillary fees       Financial Aid: OSAP eligible

 International Tuition: $14000 + Western ancillary fees  

  Program: 10 required courses and one, 560-hour practicum
 
  Application Deadline: February 15 

Public Relations is a one-year full-time program, combining eight months of learning in class/online (May- Dec) and four months in a practicum placement (Jan-Apr).