Working for all types and sizes of organizations, public relations practitioners focus on the communication between organizations or clients and the public.
Industry experts provide students with theoretical and hands-on learning covering topics such as media relations, research and evaluation, design, and event management.
Graduates with a strong writing background and is a creative, critical thinker who enjoys the art of communication and the idea of changing the way people think.
The ten required courses are taught and developed by industry professionals to connect theory to practice. You will develop a professional network, unique skills, and a portfolio of projects used throughout your career.
What you will learn
Develop specialized writing techniques, including speech writing, press releases, letters to the editor, opinion columns and internal & external communications
Conduct basic market research
Identify a process for developing a communication plan using the RACE formula process establishing media contacts
Identify different audiences/publics/stakeholders for organizational communications
Determine the information needs of various organizational audiences/publics, both internal and external
Confidently research, analyze and plan for communication programs
Learn identifying and evaluating techniques for different communication vehicles or tactics to achieve stated goals
Become knowledgable of basic communication design
Develop the fundamentals of PR management and leadership
Familiarize with ethical practice
Through the practicum, you will gain valuable hands-on experience, a strong network of industry contacts, and an edge in the job search process. It is the culmination of your work in the classroom and the bridge to a great career in your target industry
Duration: One-year, full-time | May to April
Location: In-class, Downtown campus
International Tuition: $14000 + Western ancillary fees
Program: 10 required courses and one, 560-hour practicum
Application Deadline: February 15
Public Relations is a one-year full-time program, combining eight months of learning in class/online (