Marketing

Requirements

  PROGRAM DETAILS     PROGRAM REQUIREMENTS     APPLY

 

Admission Requirements

You are a creative, critical thinker with a knack for developing strong customer relationships.

  • Successful completion of a bachelor's degree from an accredited university 
  • A recommended minimum average of 70% in last two years of study

Application Deadline

APRIL 15

Applications will open on November 1, 2020 for admission into the September 2021 program.

Completion Requirements

Once admitted to the program, the student is required to maintain an overall average of 70% with no single grade below 60%. After successful completion of the required courses and practicum placement, students will graduate with a Diploma in Marketing.  

Required Courses

MKTG6002 - Integrated Marketing Communications
MKTG6003 - Market Research and Analysis
MKTG6004 - Contemporary Media
MKTG6005 - Introduction to Market Strategy
MKTG6006 - Foundations of Digital Marketing
MKTG6007 - Digital Marketing: Strategies and Tactics
MKTG6011 - Emerging Trends in Marketing
MKTG6013 - Advanced Marketing Strategy
MKTG6014 - Brand Management
MKTG6017 - Professional Practice for Marketers

Practicum

MKTG6016 Practicum in Marketing

Work with our Placement Coordinator to prepare an effective resume and strengthen your interview and networking skills. You have an opportunity to apply to postings that are published to the class on the student intranet, or to work with the Placement Coordinator one-one-one to explore specific organizations that match your practicum and career goals.

When

May to August
You will complete the 560 hours over a 16-week period (35 hours/week).  

Location

The practicum location is based on your preference and site availability.  

Prerequisites

Successful completion of term one and term two courses is required before you can complete the culminating practicum placement. 

Compensation

Sites may choose to offer payment, a monthly stipend or honorarium, but it is at the site's discretion and is not required for sites to be eligible to participate.