Industry experts provide students with theoretical and hands-on learning covering topics such as media relations, research and evaluation, design, and event management.
Graduates with a strong writing background and is a creative, critical thinker who enjoys the art of communication and the idea of changing the way people think.
Duration: One-year, full-time | May start
Location: Downtown campus
Cost: $7800 + Western ancillary fees Financial Aid: OSAP eligible
Program: 10 required courses and a practicum
Public Relations is a one-year full-time program, combining eight months of learning in class/online and four months in a practicum placement.
To pursue a Post-Degree Diploma you need to apply.
Application Fee $100
The ten required courses are taught and developed by industry professionals to connect theory to practice. You will develop a professional network, unique skills, and a portfolio of projects used throughout your career.
What you will learn
Develop specialized writing techniques, including speech writing, press releases, letters to the editor, opinion columns and internal & external communications
Conduct basic market research
Identify a process for developing a communication plan using the RACE formula process establishing media contacts
Identify different audiences/publics/stakeholders for organizational communications
Determine the information needs of various organizational audiences/publics, both internal and external
Confidently research, analyze and plan for communication programs
Learn identifying and evaluating techniques for different communication vehicles or tactics to achieve stated goals
Become knowledgable of basic communication design
Develop the fundamentals of PR management and leadership
Familiarize with ethical practice
Through the practicum, you will gain valuable hands-on experience, a strong network of industry contacts, and an edge in the job search process. It is the culmination of your work in the classroom and the bridge to a great career in your target industry